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Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e mail marketing, including e mail spam. Many of these types of ads are delivered by an Ad server. One major benefit of online advertising

Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written

A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or search engine results pages . The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real time

Stanford researchers have developed a novel and robust method for the allocation of online advertising resources to a finite number of firms. The method achieves efficiency through the maximization of total benefits to all the agents bidding for the advertising space and is robust because the equilibrium bid of each firm does not depend on any assumptions about other competing firms. The method results in an allocation of the resources that is equivalent to the optimal allocation of total